Events and Field Marketing Specialist

Job Overview:
We are currently recruiting for a partner organization seeking an experienced and results-driven Events & Field Marketing Specialist (B2B Focus). This is not a traditional 'events for visibility' role. We are looking for someone who understands how to transform physical engagement into measurable business pipeline — from conversations and activations to sales-qualified leads (SQLs).

Duties and Responsibilities:
Plan and execute field marketing campaigns that generate qualified B2B leads; Coordinate industry events, ecosystem activations, and executive roundtables; Drive targeted engagement with decision-makers across fintechs, cooperatives, platforms, employers, and related sectors; Convert in-person interactions into structured pipeline and business opportunities; Collaborate with internal stakeholders on campaign execution and post-event conversion tracking.

Required Qualifications:
3–5 years experience in B2B marketing, field marketing, demand generation, or events; Strong understanding of lead generation and pipeline conversion; Experience engaging business stakeholders and enterprise decision-makers; Excellent project execution and coordination skills; Familiarity with CRM and campaign management tools.

Experience:
3 years

Additional Notes:
This role is ideal for someone who thinks beyond event visibility and focuses on business outcomes, understands B2B growth, partnerships, and ecosystem engagement, can translate strategy into effective on-ground execution, and is proactive, organized, and commercially minded.