Brand Manager

Job Overview:
To support with developing, executing and evaluating annual activity plans for our brands/products, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.

Duties and Responsibilities:
Execute approved marketing activities for specific brands/products, particularly below-the-line programs. Plan, activate, and monitor regular sampling programs as appropriate for our brands/products. Ensure core/major activities are evaluated and learnings captured for future brand planning. Monitor and report on brand health, including competitor monitoring, using agreed attributes and format. Use consumer insight to inform the development of marketing programs for our brands/products. Provide market information with which to report on the performance of our brands/products. Track competitor activities in the Dairy sector and assist the Manager, Brands’ Group, in developing response strategies to protect the position of our brand. Manage marketing budgets to execute annual activity plans for our brands/products, on budget and on time. Monitor expenditure against agreed activities and provide regular reports to the Manager, Brands Group. Execute below-the-line activities for our brands/products and evaluate performance against activity objectives. Responsible for managing marketing expenditure allocated to our brands/products.

Required Qualifications:
Bachelor's degree or equivalent in Marketing

Educational Background:
Bachelor's degree or equivalent in Marketing

Experience:
5-7 years' brand management or marketing experience

Additional Notes:
Knowledge & Skills: Interpreting data and information, Preparation of annual marketing/activity plans, Development and execution of consumer and trade promotions and POS material, Third-party supplier management, Managing budgets and expenditure, Working in teams, Understanding of research techniques, Presentation skills, Microsoft Office suite – Word, Excel and PowerPoint.