Job Overview: We are seeking an experienced and results-driven marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing Specialist to lead and execute our digital marketing initiatives across multiple platforms.
Duties and Responsibilities: Develop, implement, and strategically manage the company’s social media presence across platforms, including Instagram, Facebook, LinkedIn, Threads, and other relevant channels. Create engaging, high-quality, and trend-driven content, including graphics, videos, blog posts, and captions. Plan, manage, and optimize social media campaigns, including paid advertising, boosted posts, and targeted audience engagement. Track, analyze, and report campaign performance using Google Analytics and other digital marketing metrics to measure ROI and optimize results. Produce consistent blog posts and content marketing materials aligned with the brand’s voice and messaging. Effectively utilize Zoho Campaign for: Email marketing campaigns, Lead nurturing and marketing automation, Audience segmentation, Campaign performance analysis, and CRM-based lead generation and management. Identify, analyze, and strengthen engagement with the target audience using data-driven insights. Monitor digital trends, competitor activities, and emerging tools to ensure brand relevance and competitiveness. Collaborate closely with marketing and management teams to maintain brand alignment and communication consistency. Convert digital leads into potential customers through effective digital sales funnels and engagement strategies. Conduct keyword research and implement SEO strategies to improve online visibility. Optimize blog and social media content for search engine performance.
Required Qualifications: Proven experience as a Social Media Manager, Digital Marketing Specialist, or Content Strategist. Mandatory: Demonstrated proficiency in Zoho Campaign, including email automation, campaign creation, segmentation, analytics, and CRM integration. Strong working knowledge of Google Analytics, Paid advertising, and content boosting, Social media management and scheduling tools, and Content creation and publishing workflows. Excellent understanding of traffic growth strategies across Instagram, Facebook, LinkedIn, and Threads. Strong writing and storytelling skills for blog content, captions, and brand messaging. In-depth knowledge of digital sales funnels, audience targeting, and lead conversion strategies. Ability to identify digital trends and translate them into relevant, high-performing content. Self-motivated, creative, and proactive with a strong sense of initiative. Excellent communication, analytical, and time management skills.
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