Job Overview: We are currently looking for a Creative Strategist in Nigeria. This opportunity is ideal for a performance-driven creative professional who thrives at the intersection of paid media, data analysis, and direct-response marketing.
Duties and Responsibilities: Own and lead performance creative strategy for paid acquisition campaigns, with a strong focus on Meta platforms. Develop compelling hooks, messaging angles, ad concepts, and creative frameworks designed to maximize conversions and customer engagement. Analyze campaign performance metrics such as CTR, CPA, CVR, and ROAS to identify winning strategies and improve creative effectiveness. Build, manage, and refine structured creative testing roadmaps to drive continuous optimization and scalable growth. Collaborate with copywriters, editors, designers, and media buyers to produce and iterate high-performing ad creatives. Evaluate successful and underperforming campaigns to identify actionable insights and scale top-performing creative approaches. Continuously experiment with new concepts, messaging strategies, and testing methodologies to improve acquisition performance.
Required Qualifications: Senior-level experience in performance creative strategy, direct-response marketing, and/or conversion-focused copywriting. Strong background in paid media environments, particularly Meta advertising platforms; experience with TikTok or YouTube is a plus. Proven expertise in creating and optimizing high-converting ad creatives for DTC/B2C brands. Deep understanding of direct-response psychology, consumer behavior, and performance-driven messaging. Experience collaborating closely with media buyers and cross-functional creative teams. Ability to work independently in a remote, fast-paced environment with strong accountability and ownership. Excellent English communication skills, both written and verbal. Availability to work within European working hours (GMT). Experience within supplements, wellness, health, or nutrition industries is considered a strong advantage.
Languages: Excellent English communication skills, both written and verbal.
Additional Notes: This is a flexible part-time freelance opportunity suited for someone who enjoys ownership, experimentation, and measurable impact.
Info
Job Posting Disclaimer
All job postings on this site are shared for informational purposes only. The responsibility for the accuracy of job descriptions, requirements, qualifications, and other details rests entirely with the employer or organization offering the position. We do not verify or guarantee the authenticity of these listings.
Applicants are encouraged to perform their own due diligence and confirm all information directly with the employer before submitting an application.
We are not responsible for any actions, decisions, or outcomes resulting from applying to a job listed here. All interviews, selection processes, and job offers are conducted solely by the employer or organization.
Exercise caution and watch out for fraudulent job offers. Never provide sensitive personal information or make payments to secure a position.