Marketing Associate

Job Overview:
The Marketing Associate will develop and execute integrated marketing campaigns across digital and offline channels to support all three product lines. Key objectives include increasing brand visibility, driving traffic to our social media and website, generating leads for the sales team, and supporting retail partners with in-store promotions.

Duties and Responsibilities:
Digital Marketing (50% of time): Social Media Management, Content Creation, Influencer & Community Management, Email Marketing, Performance Tracking. Offline Marketing (40% of time): In-Store & Retail Activations, Events & Pop-Ups, Field Marketing, Partnership Support. Integrated Campaigns (10% of time): Plan and execute 360° campaigns around key moments, ensure consistent messaging and branding, track campaign performance.

Required Qualifications:
Minimum 3 years of marketing experience, demonstrable skills in both digital and offline marketing, proven ability to create engaging short-form video content, strong copywriting skills, experience using Meta Business Suite, ability to coordinate offline events.

Educational Background:
Degree

Experience:
3 years

Languages:
English

Additional Notes:
Based in Lagos with a willingness to travel within Lagos for activations. Creative and constantly generating new ideas. Organized enough to manage a content calendar and multiple activations simultaneously.