Performance Marketing Specialist (Paid Search & Social)

Job Overview:
The Performance Marketing Specialist will be a pivotal force in accelerating THE/STUDIO's customer acquisition and revenue growth, requiring a hands-on practitioner with strategic awareness to develop, execute, and optimize multi-channel demand generation campaigns across the entire B2B customer journey.

Duties and Responsibilities:
1. Oversee the strategy and execution of Google Ads and other paid media platforms to meet CPL, CPA, and ROAS targets. 2. Execute multi-channel campaigns ensuring alignment with sales objectives. 3. Contribute to performance reporting and translate data into actionable campaign improvements. 4. Collaborate closely with the Sales team to ensure lead quality and optimize lead qualification processes.

Required Qualifications:
Bachelor's degree in Marketing, Business, or a related field. 4+ years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales. Deep expertise in managing large-scale Google Ads accounts, including Search, Display, and Video campaigns.

Educational Background:
Bachelor's degree in Marketing, Business, or a related field.

Experience:
4+ years of progressive experience in demand generation, performance marketing, or growth marketing, with a proven track record of driving B2B leads and sales.

Languages:
English

Additional Notes:
THE/STUDIO is an Equal Opportunity Employer and welcomes applicants from all backgrounds. The hiring process includes an initial chat with the hiring manager, a CEO interview, an assessment/case study if applicable, a final interview, and a reference check.