Social Media Officer/ Content Creator

Job Overview:
The Social Media Officer/Content Creator will manage our digital presence and support sales growth for our solar installation projects and solar energy equipment. The role involves creating engaging content, managing social media platforms, generating leads, and educating customers on solar solutions.

Duties and Responsibilities:
Develop and execute a social media strategy to promote solar installation projects and solar equipment sales. Plan, create, and publish engaging content (graphics, videos, reels, and captions) across all social media platforms. Showcase completed and ongoing solar projects, products, customer testimonials, and educational solar content. Manage daily social media interactions, including responding to comments, messages, and inquiries promptly. Generate and nurture leads through organic content and support paid advertising campaigns. Collaborate with sales and technical teams to ensure content accuracy and alignment with business goals. Track, analyze, and report social media performance, leads, and conversion metrics. Optimize content and campaigns based on analytics, trends, and audience insights. Maintain a consistent brand voice and professional online presence across all platforms. Manage relationships with external vendors, agencies, and partners to support marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing initiatives as needed. Manage both outbound and in-bound calls and enquiries. Set up and attend follow up meetings with potential customers when necessary.

Required Qualifications:
Bachelor’s degree in Marketing, Communications, Media, or a related field. 2–3 years’ experience as a Social Media Manager or Content Creator. Proven experience managing business social media accounts. Strong skills in content creation tools (Canva, CapCut, Adobe Suite, etc.). Understanding of digital advertising and lead generation. Interest or experience in renewable energy, construction, or technical products is an advantage. Excellent communication and storytelling skills.

Educational Background:
Bachelor’s degree in Marketing, Communications, Media, or a related field.

Experience:
2–3 years’ experience as a Social Media Manager or Content Creator.

Additional Notes:
HMO and Pensions. Collaborative work environment with supportive leadership. Continuous learning and professional development opportunities.