Job Overview: The Digital Business Development Executive will be responsible for planning, executing, and monitoring marketing strategies that drive adoption, engagement, and revenue for oncology products.
Duties and Responsibilities: 1. Develop and implement monthly marketing plans for both B2C and B2B segments. 2. Drive monthly sales across all products through marketing campaigns and promotional initiatives. 3. Plan and execute multi-channel marketing campaigns including social media, email, content marketing, events, and influencer partnerships. 4. Work closely with the Product Growth & Partnership Lead and Operations & Growth Lead to align marketing and commercial strategies. 5. Track key performance indicators (KPIs) such as sales performance, campaign effectiveness, lead conversion, and customer engagement.
Required Qualifications: Strong understanding of healthcare market dynamics and regulatory compliance in Nigeria. Proficiency with digital marketing tools, CRM systems, and analytics platforms. Excellent leadership, communication, and stakeholder management skills.
Educational Background: Bachelors degree in Marketing, Business Administration, Healthcare Management, or a related field.
Experience: Minimum of 5 years experience in marketing, commercial growth, or business development, preferably in healthcare, pharmaceuticals, or oncology.
Languages: English
Additional Notes: Interested candidates should submit their CV and a tailored cover letter to:hiring@mysigma.io. Subject Line: Digital Business Development Executive.
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