Job Overview: Our client, a fast-growing Lagos-based sneaker care brand on a mission to keep sneakers alive longer, cleaner, and cooler — one pair at a time. We deliver premium cleaning, creative upcycling, and sustainable packaging while building a vibrant community around circular fashion in Nigeria.
Duties and Responsibilities: Lead end-to-end marketing and sales strategy — from awareness to repeat purchases. Create high-impact content (Reels, TikTok, Instagram) that showcases before/after transformations and drives virality in the sneaker community. Manage WhatsApp Business, CRM, and sales funnel to convert leads into paying customers fast. Run performance campaigns (Meta Ads, Google, organic growth) with clear ROI tracking. Build and nurture community through pop-ups, campus activations, influencer partnerships, and loyalty programs. Analyze customer data and sales metrics to optimize pricing, offers, and retention strategies. Collaborate with Operations to ensure excellent customer experience from pickup to delivery.
Required Qualifications: 2–5 years of experience in growth marketing, sales, or CRM (e-commerce, lifestyle, or fashion brands preferred). Deep understanding of Nigerian sneaker culture and social media trends. Proven ability to create scroll-stopping content and run profitable ad campaigns. Strong experience with WhatsApp Business, Instagram, TikTok, and standard CRM tools. Data-driven mindset — you love numbers and can turn insights into action. Excellent communication and relationship-building skills. Bonus: Experience in core booking / ticketing, front desk-attendance, community building, pop-up activations, or subscription models.
Educational Background: Not specified
Experience: 2–5 years in growth marketing, sales, or CRM (e-commerce, lifestyle, or fashion brands preferred)
Languages: Not specified
Additional Notes: Competitive salary + performance bonus, Equity/options for exceptional candidates, Free lifetime sneaker cleaning & upcycling, Opportunity to shape a fast-growing tech brand from early stage, Vibrant, creative, and purpose-driven work environment.
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