Job Overview: The Marketing Leader is responsible for driving marketing strategy, tactics, campaigns, and programs to produce top-line results that raise brand awareness, recognition, and loyalty for the company and the broader Microsoft 365 offerings.
Duties and Responsibilities: Spearhead the planning, development, and execution of the organization’s marketing strategy and go-to-market vision. Oversee the implementation of all marketing strategies over the full marketing lifecycle, inclusive of the campaign and design" style="border-bottom: 1px dotted #007bff !important;">program design, execution, monitoring, optimization, and analysis. Deep demand generation focus to strategically grow a customer base and maximizing online revenue generation opportunities across multiple channels. Increase sales revenue through traditional and digital marketing activities including creative design, content creation and management, marketing automation, customer and campaign analytics, e-commerce, and web, search, email, social and mobile marketing. Manage the 'voice of the customer'. Ability to monitor and interpret competitive research to inform products and services adjustments, as well as opportunity identification. Ensure marketing KPIs align with and support both organizational and operational objectives. Prioritize and manage marketing budgets to ensure maximum ROI. Lead and mentor a high-performing, highly collaborative marketing team across multiple functions: brand, digital, social media and creative, channel and field marketing, advertising and PR.
Required Qualifications: Successful track record building and managing multi-functional marketing teams. Ability to motivate and inspire marketing team members. Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities. Ability to network and effectively leverage professional contacts.
Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Experience: 5+ years of experience in marketing leadership roles, with a focus on demand generation and brand management.
Languages: English
Additional Notes: This position is remote and may require occasional travel.
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