Job Overview: AfriProEdu is an EdTech platform dedicated to providing educational consulting services for African students seeking to study abroad. With a focus on connecting students to global opportunities, the platform aims to make quality education accessible and transformative.
Duties and Responsibilities: The marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing Specialist at AfriProEdu will play a vital role in managing and executing online marketing strategies to increase brand awareness and enhance engagement with the platform’s target audience. Responsibilities include developing and implementing digital campaigns, optimizing social media strategies, analyzing web traffic using analytics tools, and creating content for digital channels.
Required Qualifications: Proficiency in Digital Marketing and Online Marketing practices and strategies, Expertise in Social Media Marketing, including content creation and platform management, Experience with Web Analytics tools to measure and improve campaign performance, Strong Communication skills, both written and verbal, with the ability to craft compelling messages, Experience in education or EdTech is a bonus but not required.
Educational Background: Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
Experience: Experience in education or EdTech is a bonus but not required.
Languages: English
Additional Notes: This is a full-time hybrid role based in Lagos, with flexibility to work remotely for part of the time.
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