Job Overview: Develop and execute results-focused marketing strategies with a 70% emphasis on traditional marketing and 30% on digital marketing to strengthen brand equity and drive measurable business growth.
Duties and Responsibilities: Plan and deliver integrated marketing campaigns, prioritizing offline and traditional channels such as in-store promotions, distributor engagement, outdoor advertising, and experiential activations. Support campaigns with targeted digital initiatives, including social media, email marketing, and online brand positioning. Lead and execute creative campaigns across print, retail, events, and digital platforms, ensuring alignment with business targets. Manage and coordinate vendors, agencies, and key stakeholders to ensure timely and cost-effective delivery. Drive team performance by setting clear KPIs, tracking results, and optimizing marketing spend across channels. Monitor and report on campaign effectiveness, with a strong focus on ROI and market penetration.
Required Qualifications: Minimum of 3 years’ experience in marketing, brand management, or communications (preferably in retail, FMCG, or lifestyle sectors). Demonstrated ability to lead teams and manage cross-functional projects. Strong execution skills in traditional marketing, with working knowledge of digital tools and platforms. Creative thinker with a commercial, target-oriented mindset. Experience balancing offline activations with digital support strategies. Excellent written and verbal communication skills.
Experience: Minimum of 3 years’ experience in marketing, brand management, or communications (preferably in retail, FMCG, or lifestyle sectors).
Additional Notes: Employment Type: Hybrid (4 days on-site, 1 day remote).
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