Job Overview: We seek to hire a suitable candidate for this role.
Duties and Responsibilities: Develop and execute the retail strategy to drive sales growth, customer loyalty, and brand visibility. Oversee retail store operations, ensuring operational excellence, profitability, and compliance with brand standards. Monitor sales performance, customer data, and market trends to inform decisions and improve results. Lead seasonal retail planning, promotions, and product launches in collaboration with the CEO. Own the end-to-end customer experience across all touchpoints (in-store, wholesale, and brand interactions). Curate and guide product styles and collections in line with the brand’s identity and customer insights. Work closely with the production team to ensure commercially viable, market-ready products that support sales performance. Ensure consistent brand expression in visual merchandising, service standards, and customer engagement. Set and monitor service quality standards, ensuring every customer interaction reflects the brand’s positioning. Act as a brand ambassador, representing Hope Fashion professionally to key customers, partners, and stakeholders. Oversee day-to-day factory operations, factory staff management, and technical production matters. Provide strategic oversight and prioritisation for garment production through BK3 to ensure alignment with Hope Fashion’s retail and wholesale needs. Translate retail priorities (collections, timelines, quality expectations) into clear production directives. Review production plans, delivery schedules, and output performance with the BK3 production & operations manager. Escalate production risks, delays, or quality concerns to the CEO only when they exceed agreed thresholds. Lead, coach, and develop retail teams to deliver strong performance and customer service excellence. Set clear goals, KPIs, and performance expectations for direct reports. Build a high-performance, customer-centric culture across retail operations. Partner with Group HR on recruitment, onboarding, training, and performance management. Oversee wholesale relationships and key retail partnerships. Collaborate with finance to track retail margins, inventory turnover, and revenue performance. Provide regular performance reports and insights to the CEO. Work closely with Blings & Blangs and Fabric Printing Global (where relevant) to ensure cohesive brand output. Owns retail strategy execution, brand experience standards, retail sales performance and production prioritisation for Hope Fashion. Influences production timelines, delivery sequencing, quality expectations and brand standards.
Required Qualifications: A minimum of 5 years of experience in fashion retail, brand management, or luxury/lifestyle retail. Proven leadership experience managing retail teams and store operations. Strong understanding of ready-to-wear fashion production cycles. Commercial mindset with ability to balance creativity and profitability. Excellent stakeholder management and communication skills.
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