Job Overview: WiSolar, a privately owned green digital utility (GDU) founded in 2016, is dedicated to providing low-cost, low-carbon, on-demand electricity across South Africa and Nigeria. Recognized for its innovation, WiSolar introduced the world's first on-demand solar electricity platform tailored for variable loads, making solar energy more accessible to communities such as lifestyle estates and affordable housing.
Duties and Responsibilities: The YouTube Specialist will be responsible for managing and optimizing WiSolar’s YouTube channel, producing engaging video content aligned with the company’s goals, and implementing strategies to increase audience engagement and channel growth. Day-to-day tasks include planning video concepts, filming, editing, uploading, and analyzing channel metrics to inform future content strategies.
Required Qualifications: Proficiency in Video Production and Video Editing, Strong skills in Communication and Marketing, Experience and knowledge in managing and optimizing YouTube channels, Ability to work independently in a remote environment, Familiarity with trends in video content and audience engagement, Basic analytical skills and familiarity with YouTube's analytics tools, Passion for renewable energy and sustainable technology is a plus, Previous experience in digital marketing or video strategy is advantageous.
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