Job Overview: Lead the evolution of M-KOPA's brand from a device-financing company into a consumer fintech platform, shaping marketing strategy across five markets.
Duties and Responsibilities: Own the full marketing mandate including brand strategy, creative direction, campaign execution, and marketing talent development across multiple countries. Develop brand strategy, evaluate creative, optimize media mix, and build business cases for investment.
Required Qualifications: 10+ years in marketing, with 5+ in a senior group, regional, or multi-market leadership role. Proven track record in high-growth fintech or consumer services. Hands-on performance marketing experience.
Educational Background: Not specified
Experience: Deep experience in M-KOPA's core markets with strong ATL campaign craft and hands-on performance marketing credentials.
Languages: Not specified
Additional Notes: M-KOPA is an equal opportunity employer encouraging applications from women and underrepresented backgrounds.
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