Head, Marketing & Brand Communication

Job Overview:
Our client is a licensed microfinance bank committed to providing accessible, customer-focused financial solutions to individuals, micro, small and medium-sized enterprises (MSMEs), cooperatives, and community-based organisations.

Duties and Responsibilities:
Develop and implement marketing and business development strategies. Drive deposit mobilisation and customer acquisition initiatives. Develop and execute MSME market penetration strategies. Manage brand identity, corporate communication, and public relations. Conduct market research and competitor analysis to support product development. Develop marketing campaigns to support loan and deposit growth. Establish partnerships with cooperatives, associations, and MSME clusters. Monitor marketing performance and return on investment. Work with Digital Marketing and IT to support digital customer acquisition. Support product development and market rollout initiatives.

Required Qualifications:
Bachelor’s degree in Marketing, Business Administration, Economics, or related field.

Educational Background:
Bachelor’s degree in Marketing, Business Administration, Economics, or related field.

Experience:
Minimum of 8–10 years’ experience in marketing or business development in financial services. Experience in deposit mobilisation and financial services marketing is very important.

Languages:
Strong communication and business development skills.

Additional Notes:
Strong understanding of retail and MSME banking market.