Head - Digital Marketing and E-Commerce (Global & Multi -Market FMCG)

Job Overview:
The Head, marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing & E-Commerce will lead the development and execution of integrated brand, digital, and e-commerce strategies across multiple markets.

Duties and Responsibilities:
1. Brand & Integrated Campaign Leadership: Lead the design and execution of end-to-end integrated marketing campaigns (digital + offline) across multiple markets. Drive brand positioning, storytelling, and consumer engagement strategies. Own campaign strategy from insight to execution to performance evaluation. Ensure consistency of brand messaging across regions while allowing for local adaptation. 2. Multi-Market / International Marketing: Develop and implement multi-country marketing strategies across Africa and/or other international regions. Lead or contribute to regional or global brand campaigns. Translate global brand strategies into local market success. Leverage international insights and trends to drive innovation and competitiveness. 3. Digital Marketing Strategy & Performance: Own the overall digital marketing strategy, including paid media, SEO/SEM, social, content, and CRM. Drive customer acquisition, engagement, and retention strategies. Use data and analytics to optimize campaign performance and ROI. Champion digital innovation and adoption of emerging marketing technologies. 4. E-Commerce Strategy & Growth: Lead the e-commerce agenda across D2C platforms and third-party marketplaces. Optimize online customer journeys and conversion funnels. Drive revenue growth through data-led merchandising, promotions, and user experience improvements. Ensure alignment between e-commerce, sales, and distribution strategies. 5. Strategic Leadership & Stakeholder Management: Partner with executive leadership on long-term brand and growth strategy. Lead and develop a high-performing, cross-functional marketing team. Manage external agencies and partners to deliver best-in-class campaigns. Collaborate with internal stakeholders across sales, product, and operations.

Required Qualifications:
Minimum 6–10years’ experience in Brand, Marketing, or Digital Marketing roles. Strong, demonstrable experience in brand marketing and integrated campaign strategy (non-negotiable). Proven track record of leading multi-market / cross-border campaigns. Experience in e-commerce growth and digital transformation initiatives. Background working in multinational or highly structured organizations.

Educational Background:
Not specified

Experience:
10 years

Languages:
Not specified

Additional Notes:
Qualified and interested candidates should send their updated resumes to: recruitwithesther@gmail.com