Business Manager

Job Overview:
The Business Manager will be responsible for driving business growth, enrollee acquisition, and brand visibility for a leading Health Maintenance Organization (HMO).

Duties and Responsibilities:
Develop and implement effective marketing and business growth strategies across individual, family, SME, and corporate segments. Conduct market research to identify customer needs, trends, and competitive insights. Plan and execute integrated marketing campaigns using both traditional and digital channels. Identify, pursue, and secure new corporate, retail, and government-related health insurance accounts. Conduct client presentations, product demonstrations, and sales pitches. Manage lead generation, follow-ups, and conversion to meet enrolment and revenue targets. Ensure consistent brand messaging and visibility across all platforms. Oversee the development of marketing materials including proposals, brochures, and digital content. Represent the organization at industry events, exhibitions, and stakeholder engagements. Manage digital marketing initiatives including social media, email marketing, SEO, and online advertising. Track performance metrics and analyze campaign effectiveness to improve lead generation and engagement. Collaborate with Operations and Product teams to design health plans aligned with market needs. Continuously review pricing, benefits, and competitiveness of HMO products. Implement customer retention strategies to improve satisfaction and reduce churn. Work closely with customer service and provider relations teams to resolve escalated issues. Prepare regular reports on business performance, enrolment growth, and ROI. Ensure all marketing and sales activities comply with NHIA regulations and ethical standards.

Required Qualifications:
Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field. MBA or relevant postgraduate qualification is an added advantage.

Educational Background:
Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Public Health, or a related field. MBA or relevant postgraduate qualification is an added advantage.

Experience:
Minimum of 7 years’ relevant experience in marketing or business development, preferably within HMO, healthcare, insurance, or financial services sectors. Proven track record of achieving sales and enrolment targets.

Languages:
Excellent communication, presentation, and negotiation skills.

Additional Notes:
Strong understanding of the Nigerian health insurance landscape and NHIA guidelines. Strong analytical, strategic planning, and leadership abilities. Proficiency in digital marketing tools and CRM systems. High level of professionalism, creativity, and relationship-building skills.