Operations Manager
Tetra Maritime
Lagos
Nigeria
July 3, 2026
Full-timeJuly 3, 2026
Digital Marketing Manager (B2B2C | EdTech | FinTech)
Job Description
Job Overview:
The marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing Manager will drive end-to-end digital growth strategy across B2B2C channels within the EdTech and FinTech ecosystem, focusing on customer acquisition, engagement, and conversion.
Duties and Responsibilities:
1. Growth & Demand Generation: Develop and execute multi-channel digital marketing strategies, drive lead generation (B2B) and customer acquisition (B2C), manage full funnel: awareness consideration conversion retention. 2. Performance Marketing: Plan and optimize campaigns across Google Ads, Social platforms (LinkedIn, Meta, etc.), manage CAC, ROAS, and conversion rates, run A/B testing and campaign experiments. 3. B2B2C Funnel Optimization: Design and optimize partner-led and platform-driven funnels, improve onboarding journeys for both institutional clients (B2B) and end users (B2C), collaborate with product and sales teams. 4. Content & Digital Presence: Oversee SEO, SEM, and content marketing, build thought leadership in EdTech & FinTech, manage website performance and landing pages. 5. Marketing Automation & CRM: Use tools like HubSpot, Salesforce, or similar, set up lead nurturing workflows, email campaigns, lifecycle marketing. 6. Analytics & Reporting: Track KPIs: Traffic, Leads, Conversion rates, Customer acquisition cost (CAC), generate actionable insights for leadership. 7. Cross-Functional Collaboration: Work with product teams (feature launches), sales teams (lead quality & conversion), partnerships (B2B2C distribution channels).
Required Qualifications:
Bachelor’s degree in Marketing, Business, or related field, 4–8+ years in digital marketing (preferably in EdTech, FinTech, or SaaS), proven experience in B2B2C marketing models, strong understanding of performance marketing & analytics.
Educational Background:
Bachelor’s degree in Marketing, Business, or related field
Experience:
4–8+ years in digital marketing (preferably in EdTech, FinTech, or SaaS)
Languages:
English
Additional Notes:
Application should be sent to hr@thelixholdings.com.
The marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing Manager will drive end-to-end digital growth strategy across B2B2C channels within the EdTech and FinTech ecosystem, focusing on customer acquisition, engagement, and conversion.
Duties and Responsibilities:
1. Growth & Demand Generation: Develop and execute multi-channel digital marketing strategies, drive lead generation (B2B) and customer acquisition (B2C), manage full funnel: awareness consideration conversion retention. 2. Performance Marketing: Plan and optimize campaigns across Google Ads, Social platforms (LinkedIn, Meta, etc.), manage CAC, ROAS, and conversion rates, run A/B testing and campaign experiments. 3. B2B2C Funnel Optimization: Design and optimize partner-led and platform-driven funnels, improve onboarding journeys for both institutional clients (B2B) and end users (B2C), collaborate with product and sales teams. 4. Content & Digital Presence: Oversee SEO, SEM, and content marketing, build thought leadership in EdTech & FinTech, manage website performance and landing pages. 5. Marketing Automation & CRM: Use tools like HubSpot, Salesforce, or similar, set up lead nurturing workflows, email campaigns, lifecycle marketing. 6. Analytics & Reporting: Track KPIs: Traffic, Leads, Conversion rates, Customer acquisition cost (CAC), generate actionable insights for leadership. 7. Cross-Functional Collaboration: Work with product teams (feature launches), sales teams (lead quality & conversion), partnerships (B2B2C distribution channels).
Required Qualifications:
Bachelor’s degree in Marketing, Business, or related field, 4–8+ years in digital marketing (preferably in EdTech, FinTech, or SaaS), proven experience in B2B2C marketing models, strong understanding of performance marketing & analytics.
Educational Background:
Bachelor’s degree in Marketing, Business, or related field
Experience:
4–8+ years in digital marketing (preferably in EdTech, FinTech, or SaaS)
Languages:
English
Additional Notes:
Application should be sent to hr@thelixholdings.com.
Info
Job Posting Disclaimer
All job postings on this site are shared for informational purposes only. The responsibility for the accuracy of job descriptions, requirements, qualifications, and other details rests entirely with the employer or organization offering the position. We do not verify or guarantee the authenticity of these listings.
Applicants are encouraged to perform their own due diligence and confirm all information directly with the employer before submitting an application.
We are not responsible for any actions, decisions, or outcomes resulting from applying to a job listed here. All interviews, selection processes, and job offers are conducted solely by the employer or organization.
Exercise caution and watch out for fraudulent job offers. Never provide sensitive personal information or make payments to secure a position.
Applicants are encouraged to perform their own due diligence and confirm all information directly with the employer before submitting an application.
We are not responsible for any actions, decisions, or outcomes resulting from applying to a job listed here. All interviews, selection processes, and job offers are conducted solely by the employer or organization.
Exercise caution and watch out for fraudulent job offers. Never provide sensitive personal information or make payments to secure a position.