Job Overview: Join our expanding Product Growth team as a Senior CRM Manager to build and scale growth systems that drive retention, upsell, and customer lifetime value for millions across Africa.
Duties and Responsibilities: Own CRM strategy and execution end-to-end, build automated customer journeys, run experiments, analyze retention cohorts, and scale successful programs across markets. Design onboarding, retention, churn prevention, and upsell journeys across multiple channels.
Required Qualifications: 6+ years building and scaling CRM or lifecycle marketing, experience in MVNO, super-apps, mobile gaming, or B2C fintech/subscription businesses.
Educational Background: Not specified
Experience: Experience in building CRM systems, hands-on in CRM platforms, and running rigorous experiments with measurable success criteria.
Languages: Not specified
Additional Notes: M-KOPA is an equal opportunity employer and prohibits the use of forced or child labor.
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