Job Overview: The marketing/media manager is responsible for driving brand awareness, customer engagement, and sales growth for Satiate Restaurant through creative marketing strategies, digital media management, and effective campaign execution.
Duties and Responsibilities: Develop and implement marketing strategies to promote Satiate Restaurant, its menu, events, and promotions. Manage social media platforms (Instagram, Facebook, TikTok, etc.), including content creation, posting, and engagement monitoring. Create marketing content such as photos, videos, graphics, and copywriting aligned with Satiate’s brand identity. Monitor marketing campaign performance and generate insights to improve reach and engagement. Coordinate with internal teams (kitchen, floor staff, procurement) for promotional events, menu launches, and special campaigns. Plan and execute email marketing campaigns and guest communication strategies. Build and maintain partnerships with influencers, food bloggers, and local media. Manage advertising budgets and ensure cost-effective campaign execution. Oversee event planning and promotional activities, including in-house and off-site events. Track market trends and competitor activity, recommending strategies to stay competitive. Maintain brand consistency across all communication channels. Generate regular marketing reports with key insights and recommendations for management. Train and guide junior marketing staff or interns in line with Satiate’s branding standards. Respond to customer inquiries and online reviews professionally and promptly. Ensure compliance with copyright, advertising regulations, and social media platform policies.
Required Qualifications: Bachelor’s Degree in marketing, communications, media studies, business administration, or a related field. Professional certifications in digital marketing, social media management, or content marketing are a plus. Strong knowledge of digital marketing, social media management, and content creation. Excellent copywriting, storytelling, and visual communication skills. Proficiency in graphic design and photo/video editing tools (e.g., Canva, Adobe Suite, CapCut). Data-driven mindset with the ability to analyse campaign performance and generate actionable insights. Strong project management and organisational skills to handle multiple campaigns and deadlines. Excellent interpersonal and communication skills for team collaboration and influencer/partner management. Creative thinker with ability to develop engaging campaigns aligned with Satiate’s casual-dining brand. Ability to respond to online guest feedback professionally and promptly.
Educational Background: Bachelor’s Degree in marketing, communications, media studies, business administration, or a related field.
Experience: Entry level with 2 years of experience in marketing or related fields.
Languages: English
Additional Notes: Remuneration: NGN 150,000 Monthly. Reports directly to the general manager / restaurant owner. Coordinates closely with the kitchen head, floor supervisor, and procurement manager for campaigns, promotions, and events. Work Schedule: Monday to Sunday, 9:00am – 6:30pm (workdays may vary based on operational needs).
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