Job Overview: The Business Intelligence Analyst will drive data-driven decision-making across Thelixholdings’ B2B2C ecosystem, with exposure to EdTech and FinTech verticals. The role involves transforming complex data into actionable insights, supporting growth, optimizing customer journeys, and enabling strategic initiatives across multiple SBUs.
Duties and Responsibilities: 1. Data Analysis & Insights: Analyze large datasets to identify trends, patterns, and business opportunities; Translate data into actionable insights for leadership and business teams; Conduct cohort, funnel, and retention analysis across B2B2C models. 2. Business Performance Monitoring: Develop and track KPIs across EdTech and FinTech verticals; Build dashboards for real-time business performance monitoring; Support revenue, customer acquisition, and engagement analytics. 3. Dashboarding & Reporting: Design and maintain interactive dashboards using BI tools (e.g., Power BI, Tableau); Automate recurring reports for stakeholders; Ensure data accuracy, consistency, and integrity. 4. Customer & Partner Analytics (B2B2C Focus): Analyze end-user behavior and partner performance; Evaluate customer lifecycle (acquisition activation retention); Support segmentation and personalization strategies. 5. Strategic Decision Support: Provide insights for product, marketing, and operations teams; Support business cases, forecasting, and scenario modeling; Partner with leadership on growth and expansion strategies. 6. Data Management & Governance: Work with data engineers to ensure clean, reliable datasets; Maintain documentation of data definitions and KPIs; Ensure compliance with data privacy standards (especially in FinTech). 7. Cross-Functional Collaboration: Work closely with Product, Sales, Marketing, Finance, and Tech teams; Act as a bridge between business and technical teams; Simplify complex data for non-technical stakeholders.
Required Qualifications: Bachelor’s degree in Data Analytics, Statistics, Economics, Computer Science, or related field; 3–6 years of experience in BI/Data Analytics (preferably in B2B2C, EdTech, or FinTech); Experience working with multi-business or platform-based models.
Educational Background: Bachelor’s degree in Data Analytics, Statistics, Economics, Computer Science, or related field.
Experience: 3–6 years of experience in BI/Data Analytics (preferably in B2B2C, EdTech, or FinTech).
Additional Notes: All applications should be sent to hr@thelixholdings.com.
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