Integrated Marketing Executive

Integrated Marketing Executive

Xpertech Solutions Group

April 17, 2026June 1, 2026LagosNigeria
Job Description
Job Overview:
Xpertech Solutions Group is a multifaceted company offering a range of services including Computer & Software Sales, ICT Support, security" style="border-bottom: 1px dotted #007bff !important;">Security & Outsourcing, Web, Software & Mobile App Development, Graphic Design, Branding & Printing, and marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing.

Duties and Responsibilities:
Conduct market research to identify new business opportunities, emerging trends, and potential target segments. Perform competitor analysis to benchmark performance and identify areas for innovation. Collaborate with product and service teams to develop, test, and refine offerings based on research findings. Prepare reports, proposals, and recommendations to guide business decisions. Plan and execute integrated marketing campaigns across both online and offline channels. Manage social media platforms, ensuring a consistent brand voice and audience engagement. Create and optimize marketing content for websites, blogs, press releases, and promotional materials. Produce website content with wireframing to support user experience and design alignment. Optimize copy for content marketing and SEO to improve visibility and reach. Conduct website content audits and develop content strategies to enhance user experience and search rankings. Coordinate with external partners, vendors, or agencies for advertising and promotional activities. Organize and support events, trade shows, and other offline marketing initiatives. Analyze campaign performance using web analytics and prepare actionable reports. Test, refine, and improve marketing strategies based on performance data. Monitor KPIs and ROI for both digital and traditional campaigns. Provide monthly/quarterly reports on marketing activities, performance, and opportunities. Use insights to optimize campaigns and improve customer engagement.

Required Qualifications:
Creative self-starter with the ability to take initiative and work collaboratively. Energetic, task-oriented, and adaptable with a strong work ethic and positive attitude. Excellent written and verbal communication skills with a professional demeanor. Content marketing, copywriting, and content creation for websites (including wireframing). Social media marketing, online marketing, and digital marketing skills. Email marketing and marketing automation tools (e.g., HubSpot, Mailchimp). Pay-Per-Click (PPC) advertising (e.g., Google Ads). Affiliate and influencer marketing. Google Analytics, web analytics, and data interpretation. A/B testing for campaign optimization. Canva & CapCut for design and video editing. Storytelling and brand messaging. Customer engagement and community building. Campaign planning and budget management. Market research and competitor analysis. Strong research, analytical, and critical-thinking skills. Creativity and attention to detail in content creation. Proactive attitude with a willingness to learn. Ability to work independently and manage multiple projects.

Educational Background:
Not specified

Experience:
Not specified

Languages:
Not specified

Additional Notes:
We prefer candidates who live close to Egbeda, Alimosho, Lagos, Nigeria. If you do not reside in this area, please do not apply.

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