Job Overview: At Pathfinder Consulting, we leverage digital technology to deliver unparalleled experiences for our audience. We're seeking a marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing / Content Manager with deep expertise in video editing, YouTube management, graphic design, motion graphics, advertising campaigns, and brand management to elevate our online presence.
Duties and Responsibilities: Content Creation: Produce, edit, and optimize infographics and video content, including motion graphics, for our website, YouTube channel, and other digital platforms. Digital Strategy & Brand Management: Develop and implement a comprehensive digital marketing and brand strategy, ensuring brand cohesiveness across all touchpoints. YouTube Management: Manage the company's YouTube channel, optimizing content for search, engagement, and monetization. Graphic & Motion Graphics Design: Create compelling visuals and motion graphics that resonate with our brand's essence and marketing initiatives. Ad Campaign Management: Develop and optimize ad campaigns that align with our brand voice and goals. SEO & SEM: Enhance online visibility through effective search engine optimization and marketing strategies. Analytics & Reporting: Analyze and report on content and brand performance, utilizing insights to refine and adapt strategies. Collaboration: Collaborate with sales, product, and development teams to synchronize marketing content and brand initiatives with business objectives. Trend Analysis: Stay updated with the latest trends in digital marketing, motion graphics, brand management, and content creation.
Required Qualifications: Video & Motion Graphics Editing: Proficiency in tools like Adobe Premiere Pro, After Effects, and Final Cut Pro. YouTube Expertise: Comprehensive understanding of YouTube algorithms, SEO, and monetization mechanisms. Graphic Design & Motion Graphics: Expertise in tools like Adobe Illustrator, Photoshop, and Canva, along with motion graphics software. Brand Management: Demonstrated experience in maintaining and evolving brand guidelines and messaging across channels. Digital Marketing Acumen: Familiarity with digital ad platforms such as Google Ads and Facebook Ads Manager. Data Analysis: Proficiency with analytics tools like Google Analytics and YouTube Analytics. Communication Skills: Exceptional ability to convey ideas seamlessly through both visual and written means.
Educational Background: Bachelor's degree in Marketing, Graphic Design, Digital Media, or a related field.
Experience: A minimum of 3 years in digital marketing, content creation, graphic and motion graphics design, and brand management. A portfolio of previous work is essential.
Additional Notes: To apply, forward your CV, portfolio (highlighting video, graphic, and motion graphics projects), and a cover letter detailing your brand management experience and passion to hr@dtechcentrix.com. We appreciate all applications, but only shortlisted candidates will be contacted.
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